Sony is teaming up with 7/11 to bring out Slurpees based on the upcoming title, God of War 3. Kotaku reports that the drinks will be heading to 7/11 stores in February, and feature “ferocious blackberries and frosty limes” as the flavor. Blackberries don’t particularly ferocious to us, and this unfortunately beats out our suggested “blood and pained screams of your fallen enemies” flavor. But fans can look forward to more than just a syrup-based frozen drink, since the cups will contain codes that can be cashed in at Slurpee.com for God of War 3 downloadable content.

This is similar to the recent Dr. Pepper partnership with EA for DLC in its games, including Mass Effect 2. Drink manufacturers have made game-branded products before, but we’re betting they’ll see more success with these recent promotions that offer in-game rewards. As a move that encourages more purchasing with the promise of small, free in-game trinkets, it’s a win-win for soft drink companies and publishers alike.

God of War III caps off the trilogy that began in 2005, pitting Kratos against the gods of Mount Olympus in a whirling rampage of revenge. But with God of War continuing to be one of Sony’s strongest franchises, the end of the trilogy definitely won’t be the end of the series.
Sony Santa Monica director of product development John Hight told Gamervision as much in a recent interview, “This is not the end of God of War.”

“This is definitely the end of the trilogy, but we?re going to continue to do God of War games. We’re going to be very careful about what we do; we’re the keepers of the franchise and we don’t want to see it ruined or polluted.”

New screens hit the Internet yesterday, showing Kratos scaling the titan Gaia. The game itself will be out in March, with a more specific release date coming soon.